Sales Management ...

Sales management

Whether your products are branded or private label, Impact Sales & Marketing can and will manage every aspect of the sales management process.

Strategic planning and objectives are clearly defined with our client partners and business development managers. Our knowledge of the marketplace and our customers’ methodology combined to create effective presentations that impress our retailers.

Our management team and skilled business development managers are engaged in the following on an everyday basis:

 Customer Management:

  • Category management
  • Critical path development
  • Trade investment management
  • New item management
  • Weekly to yearly reviews at all levels of retailer
  • Execution of sales fundamentals of the brand
  • Pre and post promotional reviews vs. forecasted volume
  • Shelf management and schematic reviews
  • Distribution analysis
  • Competitive activity reporting
  • Ongoing relationship building

Principal/Client Management:

  • Business plan development
  • MBO – Management by Objective
  • Monthly updates and score cards vs. MBO
  • Ad tracking
  • YTD sales and co-op reviews
  • Promotion, cross promotion and micro market promotion (down to sku level)
  • Category, pricing, market share and promotional analysis
  • SWOT analysis
  • Respectful and confidential partnerships

Sales management


 Retails & Coverage


Channels & Categories











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